New Scientist: ‘Humans Prefer Cockiness to Expertise’

New Scientist:

The research, by Don Moore of Carnegie Mellon University in Pittsburgh, Pennsylvania, shows that we prefer advice from a confident source, even to the point that we are willing to forgive a poor track record. Moore argues that in competitive situations, this can drive those offering advice to increasingly exaggerate how sure they are.

This might be the best explanation of how someone like, say, Rob Enderle continues to be quoted as an expert regarding issues on which he is almost always completely wrong.

(Thanks to DF reader Glenn Cole.)

Tuesday, 28 July 2009