Amazon Introduces Same-Day Delivery

Brad Stone:

On Thursday morning, Amazon.com took another step in its effort to bring instant gratification to its customers, introducing a new “Local Express Delivery Option.” If an eligible item is ordered between 10 a.m. and 1 p.m. (depending on the city) Amazon will have it delivered on the same day. To start out, the e- commerce giant is rolling out the service in seven cities — New York, Philadelphia, Boston, Washington, Baltimore, Las Vegas and Seattle. (With Chicago, Indianapolis and Phoenix to come soon).

Costs just $6 if you’re a Prime member.

★ Thursday, 15 October 2009