New Round of ‘Get a Mac’ Ads Directly Take on Windows 7 Launch

Apple’s pushing the “if you have to go through a major migration to upgrade, why not just upgrade to a Mac?” angle. If you stop and think about it, it’s really rather odd for a company to be adding to the hype surrounding a major product launch from a competitor. But this is exactly what I was getting at last week when I wrote that Windows 7 might be good for both Microsoft and Apple.

★ Friday, 23 October 2009