Another Genius Move From Microsoft Marketing

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Turns out Seth MacFarlane isn’t PC enough to be a PC. Microsoft was set to sponsor a prime time special by the “Family Guy” creator as part of its Windows 7 media blitz, but was somehow surprised when the typically MacFarlane-esque fare didn’t exactly “fit with the Windows brand.”

Did they sign up to sponsor MacFarlane’s special without any familiarity with his work? I thought it was a good match, in that MacFarlane serially rips off The Simpsons, and Microsoft serially rips off Apple.

★ Tuesday, 27 October 2009