Jason Snell on Apple TV 3.0

Jason Snell:

Steve Jobs said, “The reason I call [Apple TV] a hobby is, a lot of people have tried and failed to make it a business. And it’s a hard problem. So we’re trying. I think if we work on it and improve things over the next year, 18 months, we can crack that.”

That was 29 months ago. Apple still hasn’t cracked it. Apple TV 3.0 is a nice, mild update to an outdated piece of hardware that’s still not nearly as capable as it should be.

I’m with Snell. The good news is that the 3.0 software is a nice update for the existing hardware. The bad news is, the hardware is outdated, and isn’t really capable of the sort of killer features people are really hoping for in Apple TV.

★ Friday, 30 October 2009