And speaking of MG Siegler, he has a good piece about Apple’s pursuit of profit rather than raw market share. This might be the single key factor to understand about Apple as a business. The difference between Apple and its competitors can be striking. Siegler writes:
According to the report, Apple made $1.6 billion in operating
profit off of the iPhone in Q3. Nokia, meanwhile, made $1.1
billion. Let’s put this in perspective. Recent numbers suggest
Nokia controls roughly 35% of the worldwide handset market. Apple?
Not 25%. Two point five percent.
Another way to put it is that Apple is concerned with unit share, but only in the most profitable segments of the market.
★ Wednesday, 11 November 2009