Michael Gartenberg on Apple’s Retail Stores

Michael Gartenberg:

I used to postulate that Apple had become the Nordstrom for technology retail. Ever shop at Nordstrom’s? If you haven’t, you should just for the experience. In fact, if you run a support organization, you should go to Nordstrom’s and shop for training purposes.

I don’t think Apple is the Nordstrom of technology any more. I just think they’re the new Nordstrom as defined by level of service.

Yeah, but do they dance?

★ Thursday, 19 November 2009