3,000-word feature by Jenna Wortham on the iPhone App Store and the mobile software competitive landscape, including interviews with Phil Schiller and Eddy Cue from Apple.
“Our goal is very simple: We want to have the best platform for
applications that there has ever been on any product,” notes Mr.
Schiller, the marketing executive. “We know we’re not perfect,
but we know we’re better than anything else that has been and we
want to keep improving it.”
Remarks in the article from Katy Huberty, an analyst at Morgan Stanley:
Ms. Huberty likens the advent of the App Store and the iPhone to
AOL’s pioneering role in driving broad-based consumer adoption
of the Internet in the 1990s. She also draws comparisons to ways
in which laptops have upended industry assumptions about consumer
preferences and desktop computing. But, she notes, something even
more profound may now be afoot.
“The iPhone is something different. It’s changing our
behavior,” she says. “The game that Apple is playing is to
become the Microsoft of the smartphone market.”
There’s a big difference between being the next AOL and being the next Windows.
★ Saturday, 5 December 2009