Nokia Confirms New York and Chicago Flagship Stores Are Closing in Early 2010

Same deal with the London store — big expensive stores that failed to generate sales. Chris Ziegler at Engadget writes:

The way we saw it, these stores were never about sales; they were about exposing Nokia to the public and vice versa in a cool, hip environment, and regardless of how you feel about the company’s handsets, they’d effectively accomplished that with the flagship strategy.

What kind of store is not about sales? That’s like saying you’ve got a pen that isn’t about writing.

★ Thursday, 10 December 2009