Kara Swisher: Apple to Buy Mobile Ad Firm Quattro Wireless

Kara Swisher:

Apple is set to announce that it has acquired Quattro Wireless for $275 million, several sources confirmed.

The announcement might come as soon as tomorrow, upping the ante in the mobile advertising business significantly. Google recently forked over an astonishing $750 million for AdMob, a Quattro competitor, which Apple had also made a bid to acquire.

★ Monday, 4 January 2010