What Analysts Should Ask Apple During Their Finance Call

Excellent, must-read piece by MDJ’s Matt Deatherage, reprinted at Macworld:

Analysts: you may only get one shot at asking questions, so I’m here to help you with the do’s and don’ts of the conference call. I don’t have all the answers, but I haven’t missed one of these calls in nearly 14 years, so I have some experience. Our interests are temporarily aligned here—we all want more information from Apple, without spooking the executives so they run away from your questions. Here’s the basic map for the January 2010 conference call.

Friday, 22 January 2010