It’s Not a Big iPhone

Marco Arment isn’t quite getting it yet. He’s on the cusp of it, though. He writes:

Most of us had some crazy ideas. John Gruber wanted Apple to reinvent mobile computing. I wanted Apple to reinvent portable input mechanics and novice usability. I think a lot of other people wanted Apple to reinvent the laws of physics.

In reality, none of this happened. The iPad is effectively a giant iPod Touch, which itself is effectively a data-app-only iPhone.

I would say that redefining mobile computing is exactly what happened. It is surprisingly, delightfully, iPhone-esque in many ways. But if you use it for just a few minutes, it becomes obvious that the iPad is not a big stretched-out iPhone, but rather that the iPhone is a shrunken stripped-down version of the iPad. The iPad is what they’ve been building toward all along.

The iWork apps are amazing. Totally usable. Totally new UI for office apps — there’s no menu bar. Maybe the best comparison is the Calendar app. It doesn’t look anything like the iPhone Calendar app. In terms of, say, style and UI grammar, yes, it’s the same vibe as the iPhone. But in terms of scope and ambition, it’s a far bigger thing.

★ Thursday, 28 January 2010