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Flash’s Decline on Lifehacker, From 2006 to 2010

Gina Trapani:

Because its readership represents a mixed group of both Mac and Windows users — albeit more tech-savvy ones than your average internet surfer — I ran the numbers for Lifehacker, which currently gets about 39 million visitors a month. As you can see in the chart above, the number of Lifehacker visitors without Flash installed nearly tripled from 2.32% in 2006, to 6.07% in 2009.

Gina quotes this tweet from me today, where I mentioned that for January 2010, 32 percent of DF web site visitors do not have Flash enabled. A little over 7 percent of web visitors were using MobileSafari. I suspect most of the rest have Flash installed, but not enabled thanks to things like ClickToFlash for Safari and Flashblock for Firefox.

Saturday, 30 January 2010