The design and layout of 7 Series’ UI (internally called Metro) is
really quite original, utilizing what one of the designers (Albert
Shum, formerly of Nike) calls an “authentically digital” and
“chromeless” experience. What does that mean? Well we can tell you
what it doesn’t mean — no shaded icons, no faux 3D or drop
shadows, no busy backgrounds (no backgrounds at all), and very
little visual flair besides clean typography and transition
animations. The whole look is strangely reminiscent of a terminal
display (maybe Microsoft is recalling its DOS roots here) —
almost Tron-like in its primary color simplicity. To us, it’s
rather exciting. This OS looks nothing like anything else on the
market, and we think that’s to its advantage.
Certainly interesting and original. My first impression, though, is that if nothing looks like a button, and tappable text looks like non-tappable text, how do you know what you can tap?