By John Gruber
Tiptop is a new way to pay that combines Instant Trade-In & Pay-in-4 at checkout.
Fortune:
As BMW CEO Norbert Reithofer puts it, “The whole world held its breath before the iPad was announced. That’s brand management at its very best.”
Google, Berkshire Hathaway, Johnson & Johnson, and Amazon round out the top five.
★ Thursday, 4 March 2010