Linked List: March 7, 2010

Sunday, 7 March 2010

Ken Fisher of Ars Technica on How Ad Blockers Hurt Revenue ★

A site like Ars, with a tech-savvy audience, is the hardest hit. Fisher claims 40 percent of Ars readers are blocking their ads, and points out that many readers running ad blockers aren’t even aware that they’re costing sites money:

There is an oft-stated misconception that if a user never clicks on ads, then blocking them won’t hurt a site financially. This is wrong. Most sites, at least sites the size of ours, are paid on a per view basis.

I have no easy answer, but I will point out that there’s no inherent reason why ads have to be something people are tempted to block. It’s not enough to ask readers not to block ads — you’ve got to work hard at providing ads that readers actually enjoy, or at least aren’t tempted to block.

Update: There’s a prisoners’ dilemma problem with ad blockers, where it doesn’t matter if one site shows reasonable ads if others show crap ads, because those crap ads will drive users to install ad-blocking software, and ad-blocking software casts a wide net and blocks as much as it can. It’s unlikely that most ad-blocker-using Ars readers installed their ad-blocker because of the ads on Ars Technica.

This Is Not Hard to Understand ★

Bill Ray for The Register, on the Wi-Fi scanning apps removed from the App Store last week:

Wi-Fi detection is something of a niche: there were never more than a handful of such applications in iTunes. But now even those have vanished as Apple decided they were using a “private framework”, and has pulled them off the shelves without explanation or apology. […]

“We received a very unfortunate email today from Apple stating that WiFi Where has been removed from sale on the App Store for using private frameworks to access wireless information,” explains one developer, though Apple has apparently declined to explain exactly what rule the scanning applications are breaking.

Uh, the rule against using private frameworks?

Update: Worth noting that this is the same Bill Ray who, in December 2006, a month before the iPhone was unveiled, wrote “Why the Apple Phone Will Fail, and Fail Badly”.