iLounge: Apple Removes Protective Screen Film From Its Retail and Online Stores


In communications with vendors that have been ongoing for “some time now,” according to one company, Apple has said that it will remove both film-only solutions from its stores, as well as any case or other accessory that includes film protection as part of its package, such as cases that include film screen protectors.


Update: Here’s an interesting comment on the iLounge piece:

I’m an Apple Retail employee who has applied roughly a million of these films. A couple months ago, it became our policy not to help apply them, because they’re so difficult to get perfect and it became a liability issue (“There’s a speck of dust, give me a new one free.”). Unless you’re in a vacuum, there’s a chance of picking up dust between opening the package and putting the film down.

Thinking about this some more, I think it’s about avoiding the suggestion that you should use such a film/protector thing. I.e. that if Apple is selling them, some number of iPhone/iPod buyers assume they ought to buy one. Whereas I think the iPhone is very much designed to be used as-is — no case, no film. The 3GS oleophobic-coated screen feels just perfect.

Wednesday, 17 March 2010