In communications with vendors that have been ongoing for “some
time now,” according to one company, Apple has said that it will
remove both film-only solutions from its stores, as well as any
case or other accessory that includes film protection as part of
its package, such as cases that include film screen protectors.
Update: Here’s an interesting comment on the iLounge piece:
I’m an Apple Retail employee who has applied roughly a million of
these films. A couple months ago, it became our policy not to help
apply them, because they’re so difficult to get perfect and it
became a liability issue (“There’s a speck of dust, give me a
new one free.”). Unless you’re in a vacuum, there’s a chance
of picking up dust between opening the package and putting the
Thinking about this some more, I think it’s about avoiding the suggestion that you should use such a film/protector thing. I.e. that if Apple is selling them, some number of iPhone/iPod buyers assume they ought to buy one. Whereas I think the iPhone is very much designed to be used as-is — no case, no film. The 3GS oleophobic-coated screen feels just perfect.
★ Wednesday, 17 March 2010