MocoNews: Google Sharing Advertising Revenue With Android Carriers and Handset Makers

Tricia Duryee on Android’s fast growth:

Well, at least part of the answer appears to be that Google is sharing advertising revenues with carriers that use Android, according to multiple sources who are familiar with the deals. In some cases, sources said, Google is also cutting deals with the handset makers. The revenue-sharing agreements only occur when the handsets come with Google applications, like search, maps and gmail, since that is not a requirement of Android. Google declined to comment, and said terms of its agreements with partners are confidential.

So, when handset makers use Windows Mobile, they pay Microsoft. When they use Android, they get paid by Google.

★ Thursday, 25 March 2010