The Talk Show: Live From WWDC
7:00pm Tuesday  •  California Theatre
Tickets Available  •  Fun Will Be Had
Jean-Louis Gassée Gets It

Jean-Louise Gassée:

Who, in his right mind, expects Steve Jobs to let Adobe (and other) cross-platform application development tools control his (I mean the iPhone OS) future? Cross-platform tools dangle the old “write once, run everywhere” promise. But, by being cross-platform, they don’t use, they erase “uncommon” features. To Apple, this is anathema as it wants apps developers to use, to promote its differentiation. It’s that simple. Losing differentiation is death by low margins. It’s that simple. It’s business. Apple is right to keep control of its platform’s future.

It really is that simple. That’s a perfect one-paragraph summary of the situation. His detailed analysis (and historical perspective — much of it first-person) is spot-on.

★ Monday, 12 April 2010