Who, in his right mind, expects Steve Jobs to let Adobe (and
other) cross-platform application development tools control his (I
mean the iPhone OS) future? Cross-platform tools dangle the old
“write once, run everywhere” promise. But, by being
cross-platform, they don’t use, they erase “uncommon”
features. To Apple, this is anathema as it wants apps developers
to use, to promote its differentiation. It’s that simple. Losing
differentiation is death by low margins. It’s that simple.
It’s business. Apple is right to keep control of its
It really is that simple. That’s a perfect one-paragraph summary of the situation. His detailed analysis (and historical perspective — much of it first-person) is spot-on.