Ask any PC-loving computer nerd why Apple products have become the
de facto choice of the masses, and you’ll likely hear something
like, “People buy Apple products because they’re pretty.”
That may be true for many, but one group of consumers who care
little for Apple’s prodigious aesthetics are the blind.
They care more about how Apple products actually work. And while
the iPad may be Apple’s most controversial launch in recent
memory, the blind community is unanimous in its support.
Here’s why it should not be surprising. Apple doesn’t think design is how something looks, but rather how it works.