Scoble Asks Why iPad Production Is Behind Demand

Scoble’s third guess:

The focus groups that Apple talked with didn’t hype it up enough with the people studying the groups. This is because they, themselves, didn’t have the apps (the iPad without apps is pretty lame, actually).

Apple never does focus tests. Even the engineers at Apple working on iPhone OS 4 didn’t get to see the iPad while it was being developed.

As for why production is falling behind demand, I think it’s simply a factor of Apple’s conservatism. Better to have demand outstrip supply than the other way around. Worked out well for the original iPhone. Note too that Apple can afford to let demand outstrip supply for a few months, because it’s not like those who can’t get their hands on an iPad right now have any alternatives to choose from.

Thursday, 15 April 2010