Apple is hitting the road to showcase its new mobile-device
advertising capability, dubbed iAd, and has indicated it could
charge as much as $10 million to be part of a handful of marketers
at the launch, according to a person familiar with the matter.
Ad executives say they are used to paying between $100,000 and
$200,000 for similar mobile deals.
Apple is planning to charge advertisers a penny each time a
consumer sees a banner ad, ad executives say. When a user taps on
the banner and the ad pops up, Apple will charge $2. Under large
ad buys, such as the $1 million package, costs would rack up to
reach $1 million with the various views and taps.