Nintendo Prepares for War Against Apple

Leo Lewis, reporting for The Times of London:

Nintendo is preparing to unleash the full force of its development and marketing artillery against Apple after profits tumbled at the Japanese giant for the first time in six years. […]

Satoru Iwata, the Nintendo president, is understood to have told his senior executives recently to regard the battle with Sony as a victory already won and to treat Apple, and its iPhone and iPad devices, as the “enemy of the future” .

★ Friday, 7 May 2010