Apple to Keep the ‘Pro’ in Final Cut Pro

Jim Dalrymple:

According to an AppleInsider report, the Final Cut Studio team has been told to refocus its efforts “to more closely match the needs of the majority of its customers.” That would mean Apple would target customers moving to Final Cut Studio from the company’s more basic iMovie application, instead of continuing to offer more high-end features designed for video professionals.

But Apple said that’s not the case.

“Final Cut Pro is the first choice for professional video editors, and we’ve never been more excited about its future,” Apple spokesman Bill Evans told CNET. “The next version of Final Cut is going to be awesome, and our pro customers are going to love it.”

★ Wednesday, 19 May 2010