These used to be an opportunity for attendees to give direct
feedback to the various teams at Apple. There would be a feedback
forum for each area (such as Quicktime, Core OS, Server, IT, etc.)
and the session was basically an open mic where you could talk to
the engineers in a structured but informal way. Best of all was
the Vice Presidents Feedback Forum, where a bunch of Apple’s VPs
would answer questions about anything. Can you imagine that now?
My understanding regarding the much-missed Jamba Juice is that Moscone screwed them out of it — Apple’s stuck offering food and beverages through Moscone’s vendor list, and Jamba Juice isn’t on it.