The answer is, it took a decade of education and teaching. The key
to Apple’s success is that the company often takes the time to
explain things to the consumer that no other vendor bothers to do.
By keeping a laser focus on key features and introducing them one
at a time over a period of years, Apple taught and evangelized
everything the consumer needed to know to understand the iPad from
day one. Without that foundation, it’s not likely the product
would have been nearly the success it has been.