O2’s Response to iPhone 4 Shortage

O2:

iPhone stock will be extremely limited in the UK at launch and not everybody who wants one will be able to get one straight away. We want to make sure that our existing customers get priority so until at least the end of July, only existing O2 customers will be able to get an iPhone 4 from us.

Clever way to deal with the shortage — reward loyalty.

★ Friday, 18 June 2010