Regular People Don’t Think About ‘Smartphones’

Kevin C. Tofel:

To keep things simple, I started the conversation by asking: “How many of your parents use a smartphone?” Not a single student raised their hand. […] But then the light bulb went on and I asked: “How many of your parents have an iPhone?” Nearly two-thirds of the hands went up.

That’s how normal people think. The iPhone 4 isn’t a new smartphone; it’s a new iPhone. This isn’t unique to Apple — I’d say the same thing goes for Windows and Office, and definitely BlackBerrys. But Apple is really good at it.

★ Saturday, 26 June 2010