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Apple’s First TV Spot for iPhone 4

All about FaceTime. They showed a slightly longer cut of this spot during the WWDC keynote, and at the end, when the deaf couple use FaceTime to talk, the audience broke out in the loudest applause of the whole keynote.

Apparently the ad only started airing yesterday, so they’ve sold nearly 2 million iPhones before spending a dollar advertising it.

★ Monday, 28 June 2010