Jonathan Ive on the Design of the iPhone 4

Huge score for Core77 — an interview with Jonathan Ive regarding the design of the iPhone 4.

“The best design explicitly acknowledges that you cannot disconnect the form from the material — the material informs the form,” says Ive. “It is the polar opposite of working virtually in CAD to create an arbitrary form that you then render as a particular material, annotating a part and saying ‘that’s wood’ and so on. Because when an object’s materials, the materials’ processes and the form are all perfectly aligned, that object has a very real resonance on lots of levels. People recognize that object as authentic and real in a very particular way.”

Wednesday, 30 June 2010