Aktiv Grotesk, Bruno Maag’s Would-Be Helvetica Killer

Patrick Burgoyne of Creative Review interviews typographer Bruno Maag, who so loathes Helvetica he created a new font to be used instead of it. Quite a rant.

Personally, I think Maag is a crank. Univers is a fine typeface, and if you want to argue that it’s better than Helvetica, I won’t agree, but I won’t argue. But his Aktiv Grotesk is worse than both Helvetica and Univers.

★ Thursday, 8 July 2010