Jeff Bertolucci, Marketing Genius

Jeff Bertolucci:

Apple needs to act now. Rather than follow its annual upgrade cycle for the iPhone — a relatively leisurely pace in the mobile phone world — it must deliver a new model ASAP.

Again, the iPhone 4 has lost its cachet. It’s no longer the coolest gadget in town. People won’t swoon over your new iPhone, they’ll ask if you’re having signal problems.

So I guess that three-week wait for iPhones ordered today isn’t due to demand, and the white iPhone 4 isn’t going to sell?

★ Friday, 16 July 2010