That is exactly what the Chinese mobile industry is doing with
OPhone. They are creating a completely distinct third-party
Android software ecosystem that is independent from Google and
they are building a heavily-customized userspace stack that
integrates with completely different Web services and allows them
to deliver the kind of user experience that they want.
In effect, they are using Android—but not Google’s Android. They
don’t need Google’s Android Market and they aren’t necessarily
integrating with Google’s search or other services. When you think
about it in those terms, it makes Android’s ascent towards
dominance in Asia seem like a hollow victory for Google.