John Naughton: ‘If Apple Wants to Be a Major Player It Needs to Start Behaving Like One’

Apple’s response to Antennagate certainly was not above criticism. I, for example, think Apple gambled unnecessarily by mixing in media criticism (however warranted said criticism was) with its defense of the iPhone 4 antenna. But what exactly does Naughton think Apple should have done differently? What are the negative consequences they’ll face from the way they handled Antennagate? He doesn’t say.

And anyone who thinks now that Apple is a big company that they should start acting and behaving more like other typical companies — well, they’re going to be disappointed. I’m not sure there are any companies that reach this size that are “typical”, anyway. Microsoft, Intel, Google — all very distinctive, even idiosyncratic.

★ Sunday, 25 July 2010