Carl Howe Sets the Record Straight on That Survey Regarding iPhone and Android Customer Satisfaction

Remember that link Friday about the survey that showed a startling difference in iPhone and Android customer satisfaction? Not so fast. Yes, 77 percent of iPhone owners plan to buy another iPhone. But, as Howe (the analyst who wrote the report) explains, their Android numbers were specific to owners of “Google-branded” phones:

You’ll note in the excerpt above, we were careful to say “Google-branded Android phone owners”. That’s because our data keys on the manufacturer of the phone as the way to determine what type of phone a consumer owns. Because all non-Google Android brands make phones using other operating systems, Google-branded phones are the only ones we can be certain run Android. However, restricting ourselves to that category means that we leave out a big segment of Android owners, specifically those who own Motorola Droids and HTC EVOs among others.

The only Google-branded phones are the Nexus One and the clunky 2008 G1, so the results clearly aren’t representative of Android owners in general.

★ Monday, 26 July 2010