The Line for a New Apple Store

I got a press tour of the new Apple Store on Walnut Street here in Philly, about an hour before the grand opening yesterday afternoon. It’s nice. But it’s just a spacious Apple Store. But outside, it was truly a sensation. After the tour, I shot a video of the queue. People were lined up down the block, around the corner, and down the next block. Hooting and hollering, cheering and high-fives. There was a decent-sized crowd of people across the street. For a store that sells computers and phones. Crazy — especially when you think about where Apple was 10 years ago.

★ Saturday, 31 July 2010