Regarding Mac Market Share Among College Students

Philip Elmer-DeWitt, quoting survey results from Student Monitor:

Among those who planned to purchase a new computer, 87% planned to buy a laptop. And among those students 47% planned to buy a Mac.

Among student laptop owners, Apple has the highest share, at 27 percent. These numbers are short of the claim by analyst Trip Chowdhry that “70% of incoming University freshman students are coming with Macs”, but they’re still remarkable, and the trend is very strong in Apple’s favor.

Sunday, 8 August 2010