Slow Start for iAds

Yukari Iwatani Kane and Emily Steel, reporting for the WSJ:

Part of the reason some marketers are experiencing delays in getting their iAds to market is that Apple has kept tight control on the creative aspects of ad-making, something advertisers aren’t used to, according to several ad executives involved with creating iAds.

Better get used to it.

★ Monday, 16 August 2010