Claim Chowder: Engadget and iTV

Josh Topolsky, three weeks ago:

Oh, and there’s one more thing — Apple will be officially changing the name of the device to iTV, abandoning the current moniker in favor of something a little more in line with its current iOfferings.

Not so much.

Furthermore, the device will be getting apps and presumably an App Store entry, though it’s unclear if there will be cross-pollination between iPad and iPhone / iPod touch offerings and new Apple TV applications

Not so much there, either. The device is running iOS, though, trust me. So it’s possible that some sort of SDK is coming in the future. But I’m not going to hold my breath. Judging from the demo today, I think the fact that it’s running iOS under the hood is just an implementation detail.

Wednesday, 1 September 2010