The Grownups’ Hour

From a classic mid-’60s ad for Beefeater gin:

Summon the children just before you mix the martini. Announce to them that it is now grownups’ hour — and they are to pursue their play elsewhere. The martini hour is for those who are going to drink martinis.

Not coincidentally, Mondays are when I watch Mad Men. (Via Joe Dawson at Coudal Partners, a place that knows their martinis.)

★ Monday, 20 September 2010