The Real Secret of Apple’s Product Philosophy

Jeremy Toeman and Greg Franzese:

The real secret to Apple’s success is that there are no secrets.

We often hear that Apple “plays the game” better than Sony, HP, Dell, etc — that’s not quite right. Apple is playing an entirely different game. What’s most amazing about this? Nobody else seems to want to play with them, they just keep playing the “other” game, and poorly.

Brilliant. It’s that simple: Apple cares about details that no other company cares about, and these details matter.

Wednesday, 22 September 2010