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Why Is RIM No Longer Announcing Average Selling Prices?

Dan Frommer:

RIM announced on its earnings call last week that it would stop announcing average selling prices (“ASPs”) after this quarter. RIM blamed the move on the increase in both the number of devices it sells and the number of countries it sells BlackBerry devices into, which “makes forecasting product mix and therefore ASP increasingly difficult.”

But it’s also possible that RIM doesn’t want to keep reporting ASPs because the trend is generally downward.

★ Wednesday, 22 September 2010