Samsung’s Galaxy Tab Pricing Problem

Peter Rojas:

It’s attractive to think about tablets as big smartphones that need to be sold in the same way, but at the end of the day they’re just not. Tablets aren’t substitutes for smartphones, they’re complements, and for a lot of people they’re a third (or even fourth or fifth) mobile device, and expecting them to buy one with a data plan isn’t realistic.

To subsidize (with carrier contracts) or not to subsidize, that is the question.

★ Wednesday, 22 September 2010