Apple’s Share of the Mobile Advertising Market

Olga Kharif, reporting for Businessweek:

Apple will end the year with 21 percent of the market, according to estimates provided to Businessweek.com by researcher IDC. Google’s share will drop to 21 percent, from 27 percent last year, when combined with results from AdMob, the ad network it bought in May. Microsoft will drop to 7 percent, from 10 percent.

Apple only started selling mobile ads earlier this year. But even if Google’s share is down, the market is growing so fast that their revenue from mobile ads is growing.

★ Monday, 27 September 2010