Beware Obfuscated Language

Derek K. Miller, on Say Media’s acquisition of Six Apart:

And for a personal blogger, writer, and editor like me, the most disturbing stuff is a sentence like this, from the merger press release:

Through the creation of social hubs and influencer-driven custom content programs linked to the innovative AdFrames offering, SAY Media delivers engagement across display and mobile.

Uh, what?

Does that mean anything? Especially for someone who just wants to write and publish a clear and useful website?

It means nothing. It’s gibberish. And it epitomizes everything that’s gone wrong with Six Apart. Compare and contrast with the original Movable Type website from September 2001 — clear, concise, well-written, personal.

★ Thursday, 30 September 2010