Apple and Verizon, Sitting in a Tree

Nice catch by Todd Bishop, on the difference between Apple’s iPad press releases for Verizon and AT&T:

Cook in the AT&T release: “We look forward to expanding the reach of iPad, allowing even more customers to experience the magic of iPad for themselves. As we approach the holiday season, we are very happy that customers will now be able to buy iPad Wi-Fi + 3G at AT&T Stores.”

Cook in the Verizon release: “We’re thrilled to be working with Verizon Wireless to get iPad into the hands of even more customers this holiday season. iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before, and together with Verizon Wireless we’re offering an easy way to stay connected wherever you go.”

The first seems obligatory, the second downright giddy.

★ Saturday, 16 October 2010