Interesting Product Development Idea From Amazon

Ian McAllister:

For new initiatives a product manager typically starts by writing an internal press release announcing the finished product. The target audience for the press release are the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions.

If the benefits listed don’t sound very interesting or exciting to customers, then perhaps they’re not (and shouldn’t be built).

This strikes me as a great idea. (Via Dare Obasanjo.)

★ Sunday, 24 October 2010