By John Gruber
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Rik Myslewski for The Register:
The customarily competent media-survey firm, The Nielsen Company, has backtracked on its startling claim that one-third of all iPad users have never download an app. The company now says that the number of download virgins is fewer than one in ten. […]
Face, meet egg. Not only does Nielsen come out looking foolish in this cock-up, but so do the BBC, MSNBC, InformationWeek, Wired, and many other media outlets — including The Reg — that reported the original figures.
You’d have to be an idiot to have believed that a third of all iPad owners never downloaded a single app.
★ Monday, 25 October 2010