Nielsen Cops to iPad Stat Cock-Up

Rik Myslewski for The Register:

The customarily competent media-survey firm, The Nielsen Company, has backtracked on its startling claim that one-third of all iPad users have never download an app. The company now says that the number of download virgins is fewer than one in ten. […]

Face, meet egg. Not only does Nielsen come out looking foolish in this cock-up, but so do the BBC, MSNBC, InformationWeek, Wired, and many other media outlets — including The Reg — that reported the original figures.

You’d have to be an idiot to have believed that a third of all iPad owners never downloaded a single app.

★ Monday, 25 October 2010