The Genius of the Genius Bar

Duncan Davidson:

I wonder how many other issues in Apple products get addressed, in part, because of the data gathered in Apple stores by Apple employees. There are several trends in Apple’s product design, but a very clear one is the simplification of parts that can break. The unibody laptop design not only introduced a stronger case, but a simpler one as well. For example, they eliminated the little magnetically retractable latch in the lid of the laptop. The way it worked with magnets was cool. Designing the hinge so that it wasn’t needed at all is much cooler.

★ Thursday, 28 October 2010