Edwin Watkeys on Adobe

Edwin Watkeys:

I want to say that Adobe doesn’t really care about you, dear Photoshop or Illustrator or InDesign user, but that’s not really true. They do care about you. But I think they see meeting your needs as instrumental to doing what they really want to do, which is wedge themselves into every nook and cranny of a large organization. You’re their beachhead. You’re their entrée into the enterprise.

★ Friday, 29 October 2010